Have Another Cherry
Expense sharing on the web, iPhone and Android, with subscriptions and support.
What it took
Live on iPhone and Android
Touchward
A one-button reward app. You did the thing, you tap, your phone buzzes back. Free, with one 1.99 unlock for everything, no account, no subscription, and the whole thing is open source.
What was set up
A complete product, kept deliberately small.
Touchward is the smallest launch in the portfolio and the one that shows how much of launching is deciding what not to build.
- The site at touchward-dopamine.com, with support, privacy and terms pages.
- The iPhone app, approved and live on the App Store in September 2026, and the Android app on Google Play.
- A free app with one one-time unlock, set up so there is nothing else to buy later.
- Domain, DNS and a support email on the domain.
- A public repository under the MIT License, so the store build and the source are the same code.
- No analytics and no cookies on the product site, which meant a privacy page short enough to read.
What it taught
The hardest part was leaving things out.
Every habit app wants streaks, charts, accounts and a subscription. Touchward has one button. Getting there meant writing down each feature that was tempting and asking what situation it was actually for. Most of them were for the app rather than the person, so they got cut.
That discipline is the Basic tier in miniature: the roadmap that says what a project should have is mostly a list of what it shouldn't. Founders usually need help with the second list more than the first.
Facts about the product live on touchward-dopamine.com.
More work
Two more launches
Cartographer
An open-source developer tool with a site, install scripts and docs.
What it took